Description
du poste -->Position: Social Media Marketing Coordinator
Company Overview
Since , Clipper has provided marine transportation from Seattle, WA to Victoria, BC, creating amazing memories for travelers locally and around the world. We operate Seattle's iconic Victoria Clipper high-speed catamaran ferry offering a unique getaway and partnering with hotels and sightseeing activities. We also offer seasonal whale and sea life excursions departing from downtown Seattle. In , Clipper became a proud part of the FRS Group, an international maritime company with headquarters in Germany.
Position Overview:
The Successful Candidate:
Summary of Key Responsibilities (not limited to the following):
· Own and manage all organic social media operations, including planning, creating, and publishing content.
o Ensure all social content aligns with brand guidelines.
o Identify opportunities for the social media channels to jump on new trends to drive engagement.
o Stay up-to-date with Seattle and Victoria attractions and events as well as the latest Seattle-area whale and wildlife sightings of note.
o Ensure that social channels reflect priority projects and messages as set forth by leadership.
o Ensure key partners are featured in social channels regularly and in compelling ways.
o Where needed, provide context and training on social media marketing execution and best practices to internal stakeholders
o Manage daily community engagement.
· Lead influencer marketing, proactively identifying and implementing new partnerships with a positive ROI; maintain a database of contacts for future campaigns.
· Build a library of evergreen content available for social, website, and broadcast. Content should be both personally sourced and gathered in partnership with coworkers, influencers, industry partners, freelancers/agencies, and guests.
· Act as the lead POC for our paid social agency to drive bar-raising social creative, testing/data analysis, and campaign approvals.
· Monitor and analyze key marketing metrics and support weekly reporting.
· Lead projects that underline brand messages and give our guests reasons to travel.
· Collaborate internally to ensure website content aligns with and amplifies other digital content.
· Represent FRS Clipper at local events as needed.
· Execute on other special assignments designated by marketing leadership.
· Travel possible, must be eligible to work in Canada
Qualifications and Skills Required:
· 2+ years of marketing experience (travel and tourism experience preferred) with knowledge of content marketing strategy and best practices.
· Proficiency using Adobe Premiere and Photoshop
· Proficiency using MS office Suite including Word, Excel, Outlook, Powerpoint & MS Teams
· Excellent knowledge of Facebook, LinkedIn, Instagram, TikTok, YouTube and other social media best practices.
· Strong organizational and project management skills, with the ability to manage multiple workstreams simultaneously
· Strong analytical skills with an emphasis on turning insights into action.
· Excellent relationship, partner, and collaboration skills.
· Experience working with photographers, videographers, agencies, and external partners (preferred)
· Ability to travel internationally is preferred.
Job Type: Full Time, 40 hours per week
Salary Range: $28 per hour, plus eligible for the company Annual Incentive Program
**When applying to this job please send a reel for the FRS Clipper highlighting Victoria as a destination.
Please link that reel to your application.
Location: Victoria, BC
Social Media Marketing Coordinator • Victoria, BC
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