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Lorven technologies
Marketing SpecialistLorven technologies • Toronto, ON, Canada
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Marketing Specialist

Marketing Specialist

Lorven technologies • Toronto, ON, Canada
30+ days ago
Job type
  • Full-time
  • Quick Apply
Job description

Role Name: Marketing Specialist

Location: Toronto / Hybrid

Required Qualifications

  • 5+ years of hands-on experience in digital analytics implementation, tag management, or marketing technology operations, with clear ownership of Adobe Launch or Adobe Experience Platform Data Collection
  • Deep expertise in Adobe Launch, including rules, data elements, extensions, environments, publishing workflows, and governance practices
  • Strong experience implementing Adobe Analytics, including solution design, variable mapping, event tracking, QA validation, and audit remediation
  • Experience with Adobe Web SDK, data layer design, and integrations across Adobe solutions such as AEM, Adobe Target, CDP, or related platforms
  • Ability to create implementation documentation such as SDRs, technical specifications, testing evidence, and taxonomy standards
  • Demonstrated success translating business requirements into scalable technical solutions and coordinating delivery across marketing, analytics, and IT teams

Essential Experience & Qualifications

  • Bachelor's degree in marketing, information systems, analytics, computer science, or a related field
  • Adobe Launch or Adobe Data Collection certification strongly preferred
  • Experience establishing scalable data layers and measurement taxonomies for complex website ecosystems
  • Strong knowledge of digital tagging QA methods, browser debugging tools, network inspection, and defect resolution practices
  • Experience supporting or evaluating Adobe Customer Journey Analytics (CJA), Adobe Experience Platform (AEP), or related journey analytics capabilities is strongly preferred
  • Excellent analytical, communication, and stakeholder management skills, with the ability to lead implementation conversations across technical and non-technical teams
  • Strong project and program management discipline, including prioritization, documentation, and execution against measurable outcomes
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Marketing Specialist • Toronto, ON, Canada

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