Lead the charge in marketing analytics as a Marketing Data Analysis Lead. Expertly synthesize data to drive strategic decisions that enhance client engagement and optimize marketing efforts in a hybrid setting. This vital position requires transforming complex data into actionable insights for business development and marketing strategies. With a focus on creating unified marketing analytics frameworks, you will provide clarity and evaluation of marketing efforts across diverse platforms. Partnering with stakeholders, your analytical acumen will facilitate insightful recommendations that bolster firm growth. Key Responsibilities: • Own integrated marketing analytics and reporting frameworks • Analyze audience engagement and campaign effectiveness • Facilitate clear communication of insights to leadership • Conduct post-campaign analyses to guide future strategies • Ensure compliance with data management standards Requirements: • 3-5 years of analytics experience in a professional services context • Proficient in SQL, CRM platforms, and analytics software • Exceptional communication and presentation skills • Background in data hygiene practices • Familiarity with CASL and digital marketing techniques Your analytical expertise will significantly influence the firm’s marketing effectiveness and client engagement strategies. #J-18808-Ljbffr
Marketing Data Analysis Lead • Toronto, ON, Canada
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