Take the lead on innovative marketing strategies for Citation Canada while embracing hybrid flexibility. Drive revenue through high-quality demand generation and brand growth initiatives. In this key role, you will be responsible for the comprehensive marketing strategy tailored to the Canadian business. Leveraging your experience in a sales-led environment, you will manage the marketing budget while driving a team towards effective pipeline execution. Your strong analytical skills will support optimization and accountability in campaign performance. Key Responsibilities: • Lead Canadian marketing strategy with clear revenue objectives • Develop and lead a high-performing marketing team • Optimize demand generation efforts and pipeline contributions • Provide actionable insights through data-driven reporting • Oversee marketing operations effectively using HubSpot Requirements: • Proven experience in leading marketing programs and demand initiatives • Strong foundation in understanding funnel metrics and analytics • Extensive use of HubSpot for marketing operations • Creative and adaptable with a focus on continuous improvement • Ability to thrive in a hybrid, globally integrated setting Advance your career in marketing leadership with Citation Canada while driving impactful strategies. #J-18808-Ljbffr
Head of Marketing, Canada - Hybrid • Toronto, ON, Canada
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