Regional Sales Manager

Job Overview:

Regional Sales Manager

Location: Ontario (Greater Toronto Area preferred)
Work Model: Hybrid (45 days on-site/customer-facing as needed)
Role Type: Full-time, Permanent

The Regional Sales Manager, Ontario, is responsible for accelerating growth across key customers by leveraging store-level insights, customer priorities, and business data to identify opportunities, develop solutions, and maximize performance across the portfolio.

Success comes from building, coaching, and leading a high-performing team of Territory Sales Representatives (TSRs), creating an environment where individuals reach their full potential and developing the next generation of sales leaders.

As the critical link between field execution and account strategy, you will surface growth opportunities, competitive insights, and emerging trends while championing the sharing of best practices across customers, regions, and teams. You will connect store-level realities with customer priorities to ensure execution excellence and drive sustainable growth.

Key Responsibilities

Drive In-Store Disruption & Upsell Growth

• Lead by example in-store, personally identifying and activating points of disruption while coaching TSRs to do the same across their territories
• Build and develop a high-performing team of TSRs, setting clear execution standards and expectations
• Consistently uncover and execute upsell opportunitiesboth directly and through TSR-led initiatives
• Ensure best-in-class execution across distribution, visibility, and promotional intensity through strong field leadership and hands-on involvement
• Build and maintain relationships with store operators, district managers, and local decision-makers, while elevating TSR capability in customer engagement

Own Local Execution

• Translate corporate strategies into high-impact local execution plansand ensure flawless rollout through TSRs
• Personally validate execution in-store while holding TSRs accountable for consistent delivery across the region
• Identify regional opportunities and scale winning playbooks through structured team coaching and sharing
• Drive alignment between local execution and national account strategy, ensuring consistency in both individual and team execution
• Partner cross-regionally to elevate execution standards and replicate success

Own Performance & Business Planning

• Own regional performance end-to-end, delivering results through both personal contribution and TSR team output
• Set clear KPIs and performance expectations for TSRs, with structured follow-up and accountability
• Develop and execute customer business plans grounded in insights and clear growth levers
• Coach TSRs on data-driven selling, opportunity identification, and execution prioritization
• Prepare and deliver compelling business reviews, representing both regional performance and team impact

Total Rewards:

CAD $95,.00 - $, annually.

Actual placement within the compensation range may vary depending on experience, skills, and other factors. Annual bonus based on performance and eligibility. Benefits, subject to eligibility: medical, dental, disability, life insurance, paid time off (including vacation and personal time), RRSP with company match, tuition reimbursement, employee and family assistance program, and coffee discount.

Requirements:

Qualifications

• Bachelors degree in Business, Commerce, or related field
• 3-5+ years of experience in CPG sales, key account management, or retail execution roles
• Proven track record of personally driving in-store execution excellence while leading and developing field sales teams
• Strong experience operating across store-level execution and head office strategy

Key Competencies

• Leadership & Team Development: Proven ability to build, coach, and elevate TSR performance
• Player-Coach Mindset: Comfortable balancing direct execution with team leadership
• Influence & Relationship Building: Ability to influence outcomes from store managers to senior leaders
• Commercial Acumen: Strong understanding of pricing, promotion, assortment, and margin dynamics
• Execution Mindset: Relentless focus on translating strategy into in-store results
• Upsell & Growth Orientation: Naturally identifies and converts incremental opportunities
• Cross-Functional Leadership: Works seamlessly across teams and regions
• Data-Driven Decision Making: Leverages insights to drive both personal and team actions
• Agility & Ownership: Demonstrates accountability for individual and team outcomes

Additional Requirements

• Based in Ontario with regular travel across the region (~75%)
• Valid drivers license and access to a reliable vehicle
• Comfortable working in a dynamic, high-performance sales environment

What Success Looks Like

• Consistent above-market growth driven by both personal execution and TSR team performance
• Strong in-store presence from both the RSM and TSR team, driving visible disruption
• High-performing, engaged TSR team with clear accountability and development
• Scalable execution model that delivers consistency across the region
• Recognized as a trusted partner by store-level and corporate customer teams