Senior Campaign Analyst to execute and automate direct marketing campaigns using SAS, SQL, and

Our financial services client is seeking a Senior Campaign Analyst (5+ years) to execute and automate direct marketing campaigns using SAS, SQL, and Unica Campaign

Duration: Until 30 Jun (possibility of extension)

Location: Downtown Toronto

Join a high-performing marketing analytics team within a leading banking environment supporting large-scale customer campaign initiatives. This role manages end-to-end technical execution of direct-to-consumer campaigns in collaboration with strategy and measurement teams. The position offers hands-on delivery ownership within a fast-paced, data-driven marketing environment.

Must Haves

• Minimum 3 years of campaign or database marketing experience
• Hands-on expertise with SAS, SQL, and Unica Campaign tools
• Proven ability to perform data analytics and execute direct marketing campaigns
• Background in business process improvement and customer relationship management
• Knowledge of the financial services industry

Nice to Have

• Experience in banking or consumer financial products
• Exposure to campaign automation or recurring program optimization
• Familiarity with data warehousing environments
• Strong technical documentation and communication capabilities

Responsibilities

• Review and analyze campaign business requirements and produce Technical Implementation Plans
• Prepare customer lists using campaign management tools to meet documented technical requirements
• Develop recurring campaigns with automation in mind and automate campaigns as required
• Identify issues and recommend improvements to campaign workflow
• Manage project timelines and deliverables across multiple campaign streams
• Collaborate with internal partners to communicate project status and technical findings
• Conduct campaign technical audits and ensure data output accuracy
• Monitor lead generation file execution processes and ensure compliance with regulatory requirements
• Troubleshoot critical issues to maintain campaign execution continuity
• Lead small to medium-sized campaign projects and contribute to process documentation libraries