Senior Digital Marketing Specialist

$70000 - $80000 a year

Senior Digital Marketing Specialist (Growth)

Location: Vancouver Hybrid (3 days in office)

Salary: $70000 $80000

Hi Im Ahmed VP Marketing at Zen Educate. Im looking for a Senior Digital Marketing Specialist to own our paid lead generation engine in the U.S. and help us scale it further.

This role is exciting for a few reasons. Zen is working on a truly important mission we empower schools and teachers to give every child an inspiring education. We have a high energy team that is passionate and capable and were growing at 3x YoY. That growth is super energising and comes with so many opportunities to learn and grow.

Youll be joining a small but established marketing team in Vancouver at a really interesting moment were already generating 12000 teacher leads per month and were just getting started.

If youre someone who loves digging into data but also has the instincts and creativity to know when the numbers only tell half the story this might be the role for you.

What are we building and why

Getting the right teacher into the right school at the right time is one of the most important and most broken problems in education. Schools are spending billions on it. Were fixing that.

Since 2017 Zen has saved schools over $50 million and were growing fast 3x year-over-year in the U.S. Paid lead generation is one of the core engines behind that growth and this role sits right at the centre of it.

What do you actually do

Own paid campaigns & performance

• Plan execute and continuously optimise paid lead generation campaigns - primarily job boards with expanding scope into Google Ads and Meta.

• Job boards like Indeed arent just a bidding game - theres real craft to getting them right. Youll develop that instinct alongside the analytical rigour to back it up.

• Test creatives targeting and strategies constantly to find what works and double down on it.

Turn data into decisions

• Dig into campaign data and come out with insights that actually change what we do next.

• Run structured A/B tests to improve conversion rates and bring down acquisition costs over time.

• When the data doesnt have the answer use good judgment to fill the gap.

Think ahead

• Spot new growth opportunities before theyre obvious - new channels new tactics new angles.

• Feed into budget planning forecasting and broader marketing strategy.

• Keep a close eye on what competitors and the wider industry are doing.

Work closely with the team

• Partner with Operations Sales and Product to make sure campaigns connect to what the business actually needs.

• Share clear honest performance updates with senior leadership - the good and the bad.

• Work alongside one other analyst on the team - share what youre learning raise the bar together.

Why this role is unique

Youll own one of the most important programs in the business not just execute tasks within it. Youll have real visibility with senior leadership and genuine input into strategy. Youll join a team thats established enough to have solid foundations but growing fast enough that theres still so much to build. And the mission actually matters every role we fill puts a better-supported teacher in front of a classroom.

What makes you a great fit

• 23 years of experience in digital marketing performance marketing or campaign management.

• Youre comfortable with data but you dont hide behind it - you know when to trust your instincts too.

• You move fast prioritise well and take ownership without being asked.

• You communicate clearly - to teammates to leadership to anyone who needs to understand what youre doing and why.

• Youre curious and always looking for the next thing to test or improve.

Nice to have:

• Hands-on experience with Google Ads Meta Ads or job board platforms.

• Familiarity with Google Analytics SQL or data visualisation tools.

• Experience with marketing automation platforms.

What wont work here

If you need the analysis handed to you this role is about going to find the insight yourself. If youre not into experimenting we test constantly and were fine with things not working as long as we learn something. If youd rather work alone this team wins by sharing context and working closely together. If targets make you nervous this role has clear ones and we expect you to own them.

Our hiring process

We move fast and we respect your time. Three stages with all interviews in each stage scheduled at the same time. We aim to get back to you within 36 hours of each stage finishing.

Stage 1: Recruiter call compensation availability and the basics.

Stage 2: Intro call with the team well talk through your experience and how you think about the work.

Stage 3:

• Task & review - a short growth marketing task to complete at home then walk us through your thinking.

• Cultural interview - meet the team and talk about how you work and what drives you.

Perks & benefits

• Work that you want to talk about

• Ownership in the company (equity)

• Competitive salary: $70000 $80000

• 18 days PTO & 11 statutory holidays

• Health dental & vision insurance

• Modern coworking space with twice-weekly free lunch

• A team thats genuinely fun to work with

Interested Lets go.

If youve read this and feel that mix of excited and a little nervous thats a good sign. Apply now. If you skimmed it you can still apply but youre missing context thatll help you in the process

At Zen we strive to build a culture of equity and inclusion where everyone is respected valued and appreciated for their unique traits experiences and perspectives. We are committed to creating a safe inclusive and equitable environment where our team can thrive regardless of age ethnicity race gender identity sexual orientation socio-economic status disability religion or beliefs. We value our differences and believe that practices of Diversity Equity and Inclusion help us create a fairer more compassionate environment for all.

We welcome applicants with diverse backgrounds and different experiences and perspectives just like the staff who teach through Zen and the children at the schools we work with. We believe in hiring the best people from the widest pool and creating an inclusive culture where peoples voices are heard and all our team can look forward to coming to work.

We are committed to building a team that reflects the diversity of our community and promoting an equitable and inclusive environment for all. We seek out diverse opinions beliefs and experiences because they collectively make us stronger; weve had former teachers pilots fundraisers engineers lawyers marketers social media experts and more join our team.

USCEN

We may use artificial intelligence (AI) tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed please contact us.

Required Experience:

Senior IC

Employment Type : Full Time
Experience: years
Vacancy: 1
Monthly Salary Salary: 70000 - 80000