Sales Enablement Content Consultant, Group Benefits

The Sales Enablement Content Consultant is a strategic content creator responsible for developing compelling, client-focused sales materials that enhance the organization’s ability to win and retain group benefits business. This role specializes in producing high-impact capabilities presentations, shortlist decks, and executive summaries, supported by strong storytelling and advanced design skills.

In addition to content expertise, the ideal candidate brings UX/UI design capabilities, a strong visual communication skill set, and experience creating interactive or animated content that elevates the sales experience. This role partners closely with marketing, sales, and other stakeholders to ensure materials are strategic, brand-aligned, and reflective of client needs.

Position Responsibilities:

Strategic Content Development

• Develop tailored shortlist presentations, proposal support materials, and capabilities decks that showcase organizational strengths and differentiators.

• Create persuasive executive summaries and client centric sales narratives for proposals and finalist presentations.

• Curate and organize content for capabilities decks, highlighting differentiators, success stories, and proof points.

• Translate complex product, service, and operational information into clear, engaging stories and visuals that resonate with a decisionmaker audience.

UX/UI & Interactive Design

• Apply UX/UI design principles to elevate the clarity, flow, and engagement of presentations and sales content.

• Produce interactive or animated elements for proposals and presentations using tools such as Adobe Creative Suite, Figma, or animation‑enabled platforms.

• Ensure content design enhances user experience, supports storytelling, and aligns with brand identity.

• Stay current on digital design trends to help modernize presentation formats and sales enablement assets.

Stakeholder Partnership & Voice of the Customer

• Collaborate closely with Marketing, Underwriting, and Distribution teams to gather insights and ensure content relevance.

• Act as the voice of the customer, incorporating distribution and client feedback into sales materials and messaging.

• Support distribution teams with customized, deal‑specific content aligned to opportunity strategy and win themes.

Presentation & Visual Execution

• Update, format, and enhance PowerPoint presentations using advanced layout, animation, and visual design techniques.

• Create visually compelling and brand‑compliant materials that position the organization as a leader in the market.

• Ensure consistency of design, message, and tone across all sales and marketing assets.

Quality Assurance & Content Governance

• Review and edit content for clarity, accuracy, narrative cohesion, and persuasiveness.

• Maintain an organized library of sales enablement materials, templates, and brand‑aligned content.

• Ensure all shortlists, presentations, and collateral adhere to brand standards and messaging guidelines.

Required Qualifications:

• 3–7 years of experience in sales enablement, proposal writing, marketing communications, UX/UI, or presentation design.

• Experience in group benefits, insurance, or financial services strongly preferred.

• Degree or diploma in marketing, communications, UX/UI design, business, or a related field.

• Strong storytelling ability with experience crafting client-focused sales narratives.

• Advanced PowerPoint skills, including custom layouts, interactive elements, and animation.

• Experience with design tools such as Adobe Creative Suite, Figma, or similar platforms.

• Proficiency with UX/UI design and interaction design principles.

• Familiarity with animation and motion graphics concepts.

• Proficiency with sales enablement platforms (e.g., Seismic).

• Experience with GenAI video and other AI-powered sales enablement tools for creating engaging video content.

• Strong writing, editing, and presentation skills.

• Ability to synthesize complex information into clear and compelling visuals and narratives.

• Proficiency with Microsoft Office Suite and presentation tools.

• Bilingualism (English/French) is an asset.

Preferred Qualifications:

• Detail‑oriented with strong organizational and project management skills.

• Strategic thinker with a client‑focused mindset and ability to understand competitive positioning.

• Excellent collaboration and communication abilities, with experience working across marketing, sales, and technical teams.

• Tech‑savvy, adaptable, and comfortable with emerging content, design, and AI-driven tools.

• Ability to manage multiple priorities and meet deadlines in a fast‑paced environment.

When you join our team:

• We’ll empower you to learn and grow the career you want.

• We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.

• As part of our global team, we’ll support you in shaping the future you want to see.

#LI-Hybrid

The role being advertised is an existing vacancy.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit .

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact <.

Referenced Salary Location

Halifax, Nova Scotia

Working Arrangement

Hybrid

Salary range is expected to be between

$65,850.00 CAD - $109,750.00 CAD

Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. If you are applying for this role outside of the primary location, please contact < for the salary range for your location.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact < for more information about U.S.-specific paid time off provisions.

We use data and analytics technologies, such as artificial intelligence (AI), and automated processing tools, to analyze and process the information you provide to us or third parties in the application process. For more information, please refer to our personal information collection statement.