Growth Marketing Specialist

• HubSpot Marketing Automation & Lifecycle Management: Build and optimize workflows lead scoring segmentation and nurture sequences to drive engagement and conversion.
• Shopify & CRM Integration: Ensure accurate data sync between Shopify and HubSpot launch promotional campaigns and optimize product pages for e-commerce growth.
• Digital Campaign Management (SEO SEM Paid Media): Plan and execute SEO/SEM strategies manage paid campaigns (Google Ads LinkedIn social) and develop high-converting landing pages.
• Lead Generation & Growth Marketing: Drive predictable lead generation across key verticals and personas and continuously analyze performance to improve funnel efficiency.
• Marketing Reporting & Analytics: Build dashboards in HubSpot Shopify Google Analytics and Power BI; provide actionable insights on CAC ROAS and campaign performance.
• Account-Based Marketing (ABM): Support targeted campaigns for strategic accounts using LinkedIn email and retargeting strategies.
• Experimentation & Optimization: Plan and execute A/B tests across channels monitor results and implement a test learn scale approach.

• Analytical and data-driven with strong problem-solving skills.
• Highly organized and detail-oriented able to manage multiple initiatives simultaneously.
• A clear communicator who collaborates effectively across teams.
• Comfortable in a fast-paced environment where experimentation is encouraged.

• Bachelors degree in marketing Business or related field (or equivalent experience).
• 25 years in growth marketing performance marketing or demand generation.
• Hands-on experience with HubSpot Shopify SEO/SEM and analytics tools.
• Proficiency in Google Ads Google Analytics LinkedIn Ads and dashboard creation.
• Experience marketing to enterprise or technical industries (SaaS hardware telecom robotics UAV) is an asset.

• Competitive salary: $60000 $70000
• Comprehensive medical and dental benefits including a Health Spending Account.
• Matching RRSP program.
• Generous time-off program including vacation wellness days and the week off between Christmas and New Years.

Required Experience:

IC