Lead Product Manager, MarTech and Promotions

is North America’s leading provider of integrated entertainment, sports content, and casino gaming experiences. From casinos and racetracks to online gaming, sports betting and entertainment content, we deliver the experiences people want, how and where they want them.

We’re always on the lookout for those who are passionate about creating and delivering cutting-edge online gaming and sports media products. Whether it’s through , Hollywood Casino, , or media app, we’re excited to push the boundaries of what’s possible. These state-of-the-art platforms are powered by proprietary in-house technology, a key component of PENN’s omnichannel gaming and entertainment strategy.

When you join PENN Entertainment’s digital team, you’ll not only work on these cutting-edge platforms through theScore and PENN Interactive, but you’ll also be part of a company that truly cares about your career growth. We’re committed to supporting you as you expand your skills and explore new opportunities.

With locations throughout North America, you can build a future at PENN Entertainment wherever you are. If you want to challenge conventions in gaming, media and entertainment, we want to talk to you.

About the Role & Team

The Interactive Product Management team leads the vision and execution of Penn Interactive’s dynamic digital portfolio — including ESPN BET, theScore Bet, theScore Media, and iCasino. This team shapes how millions engage with our products, delivering personalized, data-driven, and immersive experiences that fuel user growth and retention across the entire lifecycle.

We’re seeking an entrepreneurial Product Leader to own and evolve our Marketing Technology (MarTech) strategy — including promotions, paid acquisition, organic growth (SEO/ASO), and marketing data infrastructure. This high-impact, high-visibility role will unify user-facing product experiences and backend marketing systems to drive acquisition, activation, and long-term retention at scale.
The right candidate brings a strong product mindset, deep collaboration skills, and a passion for performance marketing and promotional experiences. You’ll work closely with cross-functional stakeholders in marketing, engineering, data, design, compliance, and finance — acting as the connective tissue between our user generosity platform and the tools that empower internal growth teams.

About the Work

• Own the vision and roadmap for MarTech and promotional experiences, including paid media integrations, organic discovery (SEO/ASO), reward mechanics, and marketing data privacy and consent flows
• Partner with growth, lifecycle, and brand teams to launch scalable and personalized acquisition and engagement strategies
• Define, monitor, and report KPIs that track the effectiveness of campaigns, promotions, and user activation funnels
• Lead initiatives to improve conversion at every stage of the marketing funnel — from ad click to deposit and beyond
• Collaborate with legal, compliance, and data privacy teams to ensure adherence to all applicable regulations, especially around user data usage and consent
• Develop competitive insights and translate market trends into product priorities that keep us ahead of the curve
• Create GTM strategies that ensure internal teams are aligned, trained, and equipped to leverage new capabilities
• Foster a culture of transparency, documentation, and cross-functional visibility in the product development process
• Mentor product managers and contribute to team rituals and best practices that elevate the craft of product management

About You

• 8+ years of product management experience, including 2+ years of team leadership
• Proven experience in MarTech — spanning paid marketing, SEO, attribution, and data privacy
• Strong familiarity with B2C growth loops, including acquisition, activation, promotions, and retention strategies
• Experience with reward systems, bonus mechanics, and personalization in sports betting, iGaming, or adjacent industries
• Deep understanding of the tools, workflows, and KPIs used by growth marketing teams
• Ability to balance long-term strategy with iterative execution and experimentation
• Highly analytical with a strong data intuition; can dig deep into metrics and marry them with user behavior
• Excellent communicator who can simplify complex topics for technical and non-technical audiences alike
• Strong collaboration instincts and experience working across legal, compliance, marketing, and engineering functions
• Capable of driving results in a high-velocity, evolving environment — while maintaining structure and accountability

What We Offer:

• Competitive compensation package.
• Comprehensive Benefits package.
• Fun, relaxed work environment.
• Education and conference reimbursements.
  
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Candidates residing in Ontario requiring special accommodation can email