Senior Sales Manager (North America)

At Source.ag, we’re dedicated to driving innovation in the horticultural sector and making fresh produce more accessible and affordable globally. We’re currently looking for a seasoned sales professional for Canada and the US. This role is ideal for a talented sales professional who brings an established C-level network, a deep understanding of the Canadian and American greenhouse industries, and a limitless drive to sell Source’s AI solutions to the largest greenhouse growers in Canada and the US.

We are looking for a Senior Sales Manager with a deep understanding of, and an established network within, the Canadian and American greenhouse industries. This person should have extensive experience with building a high-value commercial pipeline, value-based selling, and enterprise sales. This role is based in Canada, either in Southwest Ontario or British Columbia.

This role will be instrumental in expanding our regional presence, identifying and pursuing new business opportunities, and strengthening relationships with key regional stakeholders. If you have a proven track record of closing high-value, enterprise sales deals and are passionate about the future of controlled environment agriculture, we want to hear from you!

What you’ll do :

Prospecting : Identify, qualify, and develop new business opportunities, with a primary focus on the major growers and marketers in Canada and the US.

Discovery : Asking the right questions to understand customer needs and pain points.

Presentation and demonstration : Presenting our products or services compellingly and persuasively.

Negotiation : Reaching mutually beneficial partnerships with customers.

Closing : Sealing the deal and finalising the sale.

Cross-functional collaboration : Work hand-in-hand with our AI Solution Specialist team to tailor product demonstrations and maximize customer value, and collaborate with the Product team to ensure the best market fit.

Relationship management : Cultivate and strengthen relationships with key stakeholders—growers, marketers, and industry partners—to drive long‑term success.

Travel : Maintain a high degree of travel activity (>

50%) across the region to meet customers and close deals.

Qualifications :

A minimum of 5 years of sales / account management experience in the greenhouse industry.

An established and vast network within the Canadian and American greenhouse industry, which includes, at a minimum, deep relationships with senior (C-level) stakeholders at the largest growers and marketers. You should feel comfortable providing senior-level stakeholders who can serve as professional references during the interview process.

Cold acquisition should be second nature to you.

Prefers to be a hunter over being a farmer (in the context of sales).

Proven track record of closing enterprise and high-value (>

$1M) deals.

Incredibly competitive and goal-driven; demonstrated ability to exceed sales targets.

Excellent communication, negotiation, and interpersonal skills.

Able to work independently locally, while having no difficulty collaborating with teams in other regions.

Thrives in a fast-paced, unstructured, scale‑up environment.

Willing to travel >

50% of the time.

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