Senior Content Manager, People Managing People (CA)

Overview

At Black & White Zebra, our publications are the cornerstone of our business, and People Managing People is our flagship resource for forward-thinking leaders using AI to build better systems, stronger teams, and more human-centered ways of working with real business impact.

We're seeking a Senior Content Manager to lead the program for People Managing People. In this strategic role, you'll manage a team of editors and own a cross-channel strategy spanning editorial, ebooks, newsletters, podcasts, events, video, and social. You'll repurpose content across formats, bridge community conversations with the editorial roadmap, and ensure everything we publish is useful, credible, and performance-driven.

You'll ground the content roadmap in deep audience insight—from SEO and competitive research to direct user feedback—while also spotting emerging needs leaders don't know they have yet. With your leadership expertise and curiosity about AI, you'll sharpen our editorial voice, bring clarity to complexity, and position People Managing People as the go-to source for future-ready leadership.

Beyond traditional publishing, you'll explore and scale new content experiences—from interactive tools and surveys to video and visual storytelling—that deepen engagement, serve user needs, and strengthen our competitive edge—and you'll coach editors to do the same. You'll collaborate closely with Content Ops, SEO, Media, and Events teams to align efforts and continuously raise the bar on quality and efficiency.

Who You Are

• A cross-channel content strategist with a track record of scaling content programs and leading high-performing teams. You know how to extend a story across newsletters, podcasts, events, social, and video.
• An AI enthusiast curious about how AI is reshaping content, leadership, and the future of work—and eager to test, apply, and share what you learn.
• A subject-matter expert in leadership and organizational design who understands the real challenges executives and people leaders face.
• An AI systems innovator who integrates AI across workflows to balance scale, efficiency, and thoughtful human strategy.
• A reader-obsessed leader, driven by clarity and empathy, who experiments with formats like interactive tools, surveys, and video storytelling.
• A hands-on contributor who interviews executives, tests tools, and brings lived leadership insights into the content you guide.
• A collaborative partner who thrives cross-functionally—aligning content with SEO, product marketing, events, and partnerships to build trust and authority.

What You'll Be Doing (Responsibilities)

How Your Success Will Be Measured

Your Skillset Includes

Nice To Haves

140,000 - $180,000 a year

Salary Statement :

This full-time position is available as a remote role with the option to use our office in Vancouver, BC if you live locally. The role offers an annual base salary in the range of $140,000 to $180,000 CAD. The range is a guide for the expected skills, knowledge, and experience for new hires based in Canada only. Seniority level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, equity with other team members, and alignment with market data. This means ranges will vary for candidates based outside of Canada and / or at different seniority levels. In addition to annual salary, full-time employees are eligible for a discretionary bonus and a comprehensive benefits package.

About Us :

Black and White Zebra is a rapidly growing, independent media tech company headquartered in Vancouver, B.C. Canada. Since 2012, our portfolio of influential digital publications has been helping millions of people succeed at work.

Our brands cover project management, product management, people management, customer experience, quality assurance and others, with the goal of connecting people with the knowledge, skills and tools they need to succeed professionally.

We got our start in 2011 as The Digital Project Manager blog, founded by our CEO Ben Aston. Since then, we've grown into an international team of 70+ creators, strategists, and innovators with a portfolio of more than 14 online publications. We enjoy an impact-driven environment that combines the agility of a startup with the creativity of an agency and the diversity of a global company.

We've recently ranked #30 in The Globe and Mail's Fastest Growing Company list and received a CMI award for Best Digital Publication for The Digital Project Manager—and we're listed in both Canada\'s Top Small & Medium Employers, and Best Employers in BC.

All of this growth is driven by our commitment to our mission : In a world of evolving skills, practices, and technology, we're creating a playbook for the future of work and empowering communities to create it with us.

Want to learn more? Watch this video to learn why the team love working at BWZ!

Diversity Equity and Inclusion :

Black and White Zebra is an equal opportunity employer and considers all candidates for employment regardless of race, color, religion, sex, national origin, citizenship, age, disability, marital status, military or veteran's status (including protected veterans, as may be required by federal law), sexual orientation or any other category protected by law. We celebrate all backgrounds and attributes that continue to help make our team impactful, iterative, adaptable, and fun!

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