Digital Marketing Strategist
- Full-time
Role Summary
The Digital Marketing Strategist plays a strategic and hands-on role in driving patient growth, brand visibility, and digital performance for Canadian Dental Services GP practices & Davis Orthodontics. This role is responsible for owning the digital marketing strategy end-to-end — from planning and optimization through execution and performance analysis — across multiple clinics and channels.
The Strategist partners closely with leadership and clinic stakeholders to translate business objectives into scalable, data-driven digital initiatives that increase patient acquisition, engagement, and retention.
This is a full-time, in-office position based at our Yonge & Bloor location in Toronto.
Key Responsibilities
Digital Strategy & Planning
-
Own and evolve the digital marketing strategy across paid, organic, website, email, and CRM channels in alignment with organizational growth goals
-
Translate business priorities (new patient acquisition, service mix, clinic performance) into integrated digital plans and quarterly roadmaps
-
Identify opportunities to improve marketing efficiency, lead quality, and conversion rates across the full patient journey
Paid & Organic Media Performance
-
Strategically plan, manage, and optimize paid media campaigns (Google Ads, Meta, PPC) with a focus on ROI, lead quality, and cost efficiency
-
Oversee organic channel performance, ensuring SEO, content, and social efforts support long-term growth and brand authority
-
Continuously test, iterate, and optimize targeting, creative, and messaging based on performance insights
SEO, Content & Brand Presence
-
Lead SEO strategy including keyword research, on-page optimization, content planning, and performance monitoring
-
Guide content development across websites, blogs, and social platforms to support search visibility, patient education, and brand trust
-
Ensure consistent brand voice and messaging across all digital touchpoints
Social Media & Community Engagement
-
Develop and oversee an organic social media strategy that strengthens brand presence, drives engagement, and supports patient acquisition
-
Plan content calendars, assess platform performance, and refine approach based on audience behavior and trends
Website & Digital Experience
-
Own the performance and optimization of a network of clinic websites, ensuring they are current, conversion-focused, mobile-optimized, and user-friendly
-
Collaborate with internal and external partners to improve UX, CRO, and site performance
-
Lead the CDS website modernization project.
CRM, Email & Marketing Automation
-
Lead email marketing and CRM automation strategies to support lead nurturing, patient engagement, and retention
-
Leverage automation and personalization to improve lifecycle communications and patient experience
Analytics, Reporting & Optimization
-
Define, monitor, and report on key performance indicators (KPIs) across all digital channels
-
Translate data into clear insights and actionable recommendations for leadership
-
Use performance data to guide budget allocation, campaign optimization, and strategic decision-making
Qualifications
-
Bachelor’s degree in Marketing, Communications, or a related field
-
3–5+ years of experience in digital marketing with demonstrated ownership of strategy and performance
-
Strong expertise across paid media, SEO, social media, email marketing, content, and analytics
-
Experience managing multi-channel campaigns with a focus on measurable outcomes
-
Proficiency with digital marketing platforms and tools (Google Analytics, Google Ads, Meta, CRM systems, marketing automation tools)
-
Strong analytical mindset with the ability to connect data to business outcomes
-
Excellent communication skills and ability to work cross-functionally
Preferred Experience
-
Experience in healthcare, dental, or regulated service industries
-
Experience managing marketing across multiple locations or brands
This is a dynamic and challenging role that offers the opportunity to contribute significantly to the growth and success of CDS - Davis Orthodontics. If you are a passionate and results-oriented digital marketing professional, we encourage you to apply.
Canadian Dental Services is an equal-opportunity employer. We are committed to inclusive, barrier-free recruitment and selection processes and work environments. If you are contacted for a job opportunity, please inform us of any accommodations needed to ensure you have access to a fair and equitable process. Any information received relating to accommodation will be addressed confidentially. The requirements listed above are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Create a job alert for this search
Digital Marketing Strategist • Toronto, ON, CA
Digital Marketing & CRM Strategist — 12‑Month Contract
Digital Communications Strategist
Senior Digital Media Strategist - Programmatic & Innovation
Senior CRM Strategist: Digital Growth & Lifecycle
Constituency Communications & Digital Strategist
Senior Digital Marketing Strategist
Digital Marketing & Crm Strategist — 12‐month Contract
Digital CRM Senior Strategist
Digital Growth Strategist
Strategic Digital Marketing Manager - Social & Lifecycle
Remote Digital Marketing Strategist | Analytics & Growth
Digital CRM Strategist
Campaign & Creative Strategist for Digital Ads
Toronto Digital Marketing Strategist: Performance Focus
Digital Marketing Strategist
Senior Digital Marketing Strategist -Startups/Smb (Remote Canada) - Future Opening
In-Office Digital Media Strategist: Paid Growth
