Senior Web Strategist

The Basics

Company HQ : London, Ontario

Salary : $100,000

Work Location : London, Ontario

Start Date : Flexible and TBD

Type of Work / Status : Full-time; Salary

Reports to : Jelena Boocock, VP Web

Hey, I’m Melissa McInerney, CEO and Chief Creative Officer at tbk. And this isn’t just another job posting—this is a call for a special kind of leader.

We’re not just looking for a Senior Web Strategist . We’re looking for someone who wants to own and build something bigger than themselves—someone who can architect and deliver complex, high-value web properties.

tbk is a 16-year-old, highly profitable business—and we’re growing, with international expansion on the horizon. We’re not just building an agency; we’re building a business that will stand the test of time.

We’re looking for the right owners—real ownership, in the form of shares in tbk—to grow this business alongside an already brilliant team. This isn’t just about a title or a job. This is about having a stake in something meaningful, leading mission‑critical web projects , and working alongside a team that’s more than just employees.

We’re looking for someone who wants to invest in their future alongside us, with an opportunity to secure equity in tbk under terms that recognize the value you bring.

If you’re the kind of person who wants to architect the digital future , who wants to own and build something with impact, this is your moment.

What We’ll Give You :

• A salary designed to help you succeed in the world.
• A bonus program that rewards you when we and our clients win.
• Real ownership. A stake in tbk—because we’re looking for leaders, not just employees.
• A place to grow. Not just in title, but in impact, leadership, and financial future.

What We Need From You :

You don’t just define a vision—you drive the execution and successful delivery of complex web builds (marketing sites, e‑commerce, custom software). You know how to set targets, deliver and measure them alongside our amazing team.

You empower your team to lead, stand, and deliver. You build them up, push them forward, and inspire them to be their greatest self, especially in cross‑functional integration.

You have the real conversations. When the strategy, project scope, or technical feasibility isn’t good enough, you say it. Not because you enjoy criticism, but because you know that honest feedback makes us all better.

You’re a trusted leader for clients, guiding them on product roadmaps, technical feasibility, and strategic investment , helping them to make the right decisions—not just the easiest ones.

You’re at the table from the start, helping to identify the right clients for tbk, setting technical architecture, defining strategy and measurable goals for digital products , and ensuring we deliver.

You celebrate big wins. When we accomplish massive goals for our clients, for ourselves, and for tbk, you’ll be right there with us, raising a glass.

And About AI…

AI is a standard requirement at tbk. We don’t just embrace it—we use it to outthink and outperform. If you’re using AI daily to work smarter, faster, and better, we want you. You know AI doesn’t have taste—but you do. And you know how to use it to push creativity forward while keeping the humanity in the work.

How to Apply :

This isn’t your typical hiring process. We want to see and hear why this opportunity excites you. To apply, send us a short video (2‑5 minutes) telling us why you want this role and what you bring to the table. Melissa will personally review submissions and reach out to top candidates for an interview.

Skills & Experience Required

8+ years of progressive experience in digital strategy, technical project management, or senior product management. You deeply understand how to translate high‑level business goals into actionable technical roadmaps and successful execution for complex web, e‑commerce, or custom software builds.

A proven track record demonstrated by a portfolio of at least 5 case studies showing successful project delivery and strategy resulting in measurable business impact (e.g., improved conversion rates, revenue growth, or increased operational efficiency).

Location : You must be within a 2‑hour drive of London, Ontario, and available to be in the office twice a month to collaborate with the team.

Entrepreneurial experience is a significant plus. Preference will be given to those who have run a small business, startup, or product vertical and understand the full lifecycle of product creation, from strategy and development to market launch. That said, you’re not alone in this at tbk—you’ll have a strong team beside you.

So, are you ready? Ready to build, create, and lead at a level that most people don’t even know exists? Ready to own something real, alongside a team that’s already winning? If so, let’s talk.

About tbk

tbk builds and maintains enterprise‑ready platforms and sophisticated marketing programs that lead brands to their next. Our award‑winning, full‑service agency creates industry‑leading websites, revenue‑generating marketing strategies, and custom software solutions to help businesses successfully compete and grow.

Realize your potential with a rewarding career at tbk.

Thanks for your interest in a career with tbk. Everyone who’s employed here pushes the boundaries of what is possible. Each of us are committed to being better than we were yesterday, solving real business challenges with technology, strategy, and creativity. I invite you to join our team of smart, driven problem solvers!

Our Hiring Process

As an employer of choice, tbk aims to be welcoming and transparent in our candidate selection process.

We thank all applicants for their interest; however, only candidates selected for an interview will be contacted.

Equal Opportunities : tbk is an equal opportunity employer that values diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital, veteran, or disability status. tbk values diversity and is committed to creating an inclusive work environment. We provide equal employment opportunity for all applicants and employees. We do not discriminate based on any legally‑protected class or characteristic. Employment decisions are made based on qualifications, merit, and business needs. If you need assistance or accommodation due to a disability, please let your recruiter know.

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