Category Marketing Associate (Marketing Specialist)

Category Marketing Associate (Marketing Specialist)

Position Overview

This role is responsible for a variety of marketing activities, with a primary focus on product commercialization, package design coordination, database and system management, reporting, pricing, and performance analysis. The position also provides day-to-day support for the Category Marketing team to ensure smooth operations and effective execution of marketing initiatives.

Key Responsibilities

Manage the commercialization process of new and reformulated products, including formula approvals, packaging changes, production scheduling, and margin management.

Coordinate package design update projects, customer portals, and related forms.

Conduct cross-system data audits to ensure data consistency and alignment with GDSN / GS1 and PLM specifications, maintaining customer compliance.

Use insights and data to provide recommendations that support integrated marketing plans, innovation, activations, and market initiatives.

Assist with management of external agency partners in the execution of digital / media campaigns and advertising strategies.

Support pricing and contract management through pricing renewals and cost analysis.

Coordinate internal system updates during sales region / broker changes; maintain terms and brokerage levels for all products within the assigned category.

Assist in managing product spec sheets and promotional elements such as POS materials, coupons, and shippers.

Process vendor invoices related to marketing data governance.

Provide administrative and logistical support to the Category Marketing Manager and overall marketing team.

Qualifications

Education & Certifications

Bachelor’s degree in Business or Marketing preferred.

Valid driver’s license.

Experience

1–3 years of marketing experience, preferably within the food manufacturing industry.

Strong understanding of marketing principles, strategies, and techniques.

Proven ability to communicate effectively with internal teams and external partners.

Experience managing multiple projects and deadlines in a fast-paced, matrixed environment.

Skills & Abilities

Proficient to advanced skills in Microsoft Word, PowerPoint, and Excel.

Strong analytical, creative, and problem-solving abilities.

Familiarity with SAP or similar systems; project management experience a plus.

Strong written and verbal communication skills.

Ability to collaborate effectively across multiple departments, including Sales, Cost Accounting, Operations, Purchasing, R&D, Quality Assurance, and IT.

Skilled at building interdepartmental relationships and influencing without direct authority.

Self-starter with a “hands-on” mindset and the ability to quickly learn new systems and processes.

Supervisory Responsibilities

None