Social Media Specialist

8275 Trans Canada Route B110, Saint-Laurent, QC H4S 0B6, Canada

Job Description

Posted Monday, February 2, 2026 at 11:00 AM

CCM Hockey has a global presence with offices in Canada, the United States, Sweden, Finland, Germany and Taiwan. Our headquarters are in Montreal, where we develop equipment that inspires athletes and partners worldwide. Our vision is to be the leading brand on and off the ice by delivering innovative products and outstanding experience while putting employees and communities at the forefront. We unlock the full potential of every CCM athlete from pond to forum by maximizing performance and ignition of self‑confidence to chase their dream. We’re seeking passionate players who share our core values and help become THE industry leader.

At CCM Hockey, we live our values every day:

• Authenticity : Standing up for who you are, doing what you mean and what you believe in.
• Empowerment : Each person is different, important, and has the opportunity to make a difference.
• Teamwork : A team that works together always beats a team of highly skilled individual players.
• Respect : Valuing differences and allowing others to express themselves to achieve common goals, grow and succeed as a company.

This position is based at our head office in Ville Saint-Laurent.

We are looking for a creative and highly organized Social Media Specialist who thrives in the fast‑paced world of hockey and has a constant pulse on social media trends. This role focuses on hands‑on content execution, managing posting schedules, and creating engaging, analytics‑informed social media content that maximizes reach, interaction, and visibility while maintaining consistent high‑quality output. The specialist will leverage data and insights to enhance CCM’s presence across all social channels, grow engagement, optimize key digital metrics, and provide internal reporting to improve overall marketing efforts.

KEY ACCOUNTABILITIES

• Manage the social media calendar by planning, scheduling, and publishing engaging hockey‑focused content while executing strategies that support team and brand goals.
• Brief Studio and Videographer to create original and engaging social media content (text, images, video, GIFs, infographics, memes, animations) to sustain curiosity and create content around new products and brand initiatives.
• Execute the social media strategy by posting, moderating and editing daily posts for CCM’s social platforms: Instagram, Tik Tok, YouTube, Snapchat, Facebook, etc.
• Analyze web traffic and consumer engagement metrics to optimize the posting schedule and content.
• Manage and produce exciting and engaging real‑time reactions and social media coverage during games, events, and key moments.
• Facilitate online conversations with consumers and respond to questions.
• Research audience preferences, identify trends and recommend new ways to attract followers.
• Keep up with latest trends in storytelling, video production, animation, AI, social media and sports on all social platforms to ensure maximum effectiveness.
• Coordinate global efforts so CCM social presence is consistent across the globe.

KNOWLEDGE, SKILLS AND ABILITIES

• Bachelor’s degree in Multimedia or Communications with knowledge of Marketing and Business.
• 2-3 years of experience working with various social media platforms.
• Bilingual (French & English, oral and written).
• Demonstrated ability to deliver creative and impactful content.
• Experience with video editing software, graphic design software and photo editing software.
• Knowledge of SEO, keyword research and Google Analytics.
• Ability to grasp future trends in digital technologies and act proactively.
• Strong organizational, time management, written/verbal communication, analytical and interpersonal skills.
• Strong Excel, Outlook, Word and PowerPoint skills.
• Experience in sporting goods, an asset.
• Strong understanding of hockey and sports fan engagement, an asset.

WHY JOIN THE CCM TEAM?

• Competitive salaries, including a performance‑based bonus program.
• Full range of group insurance benefits (medical, dental, vision, life, etc.) from Day 1.
• Group retirement pension plan with employer matching (up to 5% of base salary).
• 3 weeks of vacation per year prorated as of your start date.
• Discounted prices on CCM products.
• Free gym at the head office.
• Fun social events throughout the year.

At CCM Hockey, we celebrate the difference for the benefit of our employees, our products and our collaborators. We work to create an inclusive environment where everyone, regardless of gender, ethnicity, religion, age or other motives, can give the best of themselves.

Please note that only retained candidates will be contacted. We respectfully ask agencies to not contact us or send unsolicited applications. We thank all applicants for their interest.

*Please note that the benefits may vary depending on the location and the position. All unionized employees are governed by the collective agreement.

8275 Trans Canada Route B110, Saint-Laurent, QC H4S 0B6, Canada