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Senior Performance Creative Strategist
Senior Performance Creative StrategistinBeat Agency • Ottawa, ON, CA
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Senior Performance Creative Strategist

Senior Performance Creative Strategist

inBeat Agency • Ottawa, ON, CA
8 days ago
Job type
  • Full-time
Job description

About The Role

We’re a tight-knit team of creative and analytical thinkers, building performance-first creative systems and partnering with some of the world’s largest brands.

We value great work with talented, innovative & driven people, making meaningful connections with like-minded creatives along the way!

We’re looking for a Senior Creative Strategist to own creative, data analysis and performance outcomes across client accounts, with a strong bias toward great writing, analytics, measurement, and continuous improvement.

What You’ll Do

  • Own creative strategy across multiple paid social accounts; from insight and hypothesis through execution and iteration.
  • Run performance-led research; analyze ad platform data, creative performance signals, and competitor patterns to inform strategy.
  • Develop and test high-converting creative concepts grounded in consumer insight, platform mechanics, and historical performance.
  • Build clear creative hypotheses, testing frameworks, and messaging systems; not one-off ideas.
  • Write and guide performance copy that is structured, intentional, and measurable.
  • Partner closely with design, editing, and media buying to ensure creative is built for testing, scale, and learning.
  • Translate quantitative performance data and qualitative feedback into concrete creative decisions and pivots.
  • Mentor junior creatives; sharpening their strategic thinking, analytical instincts, and execution quality.
  • Present creative strategy and performance rationale to clients with clarity, logic, and confidence.
  • Stay current on platform changes, creative formats, and performance trends that materially impact results.

What we’re looking for

  • Exceptional writing ability, ideally in short-form, digital-first content.
  • A performance mindset; you enjoy digging into data, spotting patterns, and turning insights into creative action.
  • Deep understanding of consumer psychology, platform behavior, and how creative actually drives outcomes.
  • Comfort forming hypotheses, reading results, and making fast, informed creative decisions.
  • Genuine interest in mentoring others and raising the overall quality bar.
  • Curiosity, initiative, and a genuine love for shaping ideas that make people stop and feel something.
  • Must haves

  • Fluency in written and spoken English is required.
  • Experience developing performance-driven creative for paid social or digital channels.
  • Strong comfort interpreting performance data and using it to guide creative direction and iteration.
  • Experience collaborating cross-functionally in fast-moving, data-creative-focused environments.
  • Nice to have

  • A portfolio or examples that showcase creative thinking, copy, or performance work; helpful but not required.
  • Experience working closely with media buyers or growth teams.
  • Familiarity with structured testing frameworks and creative systems.
  • Why this role (benefits)

  • Unlimited Time Off & Sick Days
  • Flexible hours
  • Fully remote (with the possibility to work from anywhere)
  • Global pods (meet creatives from all around the world)
  • High opportunity for growth!
  • #J-18808-Ljbffr

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    Senior Performance Creative Strategist • Ottawa, ON, CA

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