SEO & Digital Marketer

Overview

Imagine students seamlessly matched with dream jobs and professors effortlessly finding the perfect candidate. That's ScholarLink. We connect academia with cutting-edge AI, empowering students and professors to achieve excellence. Professors streamline workflows, recruit ideal candidates, and collaborate with ease. Students discover perfect positions, gain acceptance insights, and craft standout applications – all on one platform. Our innovative platform connects researchers, fosters knowledge sharing, and accelerates scientific progress. We're seeking a talented and results-oriented SEO & Digital Marketer to join our growing team and play a vital role in driving brand awareness, website traffic, and user engagement.

Responsibilities

• Search Engine Optimization (SEO):
  • Conduct in-depth keyword research to identify high-volume, relevant keywords for ScholarLink's target audience (academics, researchers, universities).
  • Optimize website content (including blog posts, landing pages, and product descriptions) for search engines, ensuring strong on-page SEO practices.
  • Build high-quality backlinks through strategic outreach and content marketing initiatives.
  • Monitor website traffic and rankings using analytics tools (e.g., Google Search Console, Ahrefs) and recommend ongoing SEO improvements.
  • Stay up-to-date on the latest SEO trends and algorithm updates.
• Digital Marketing:
  • Develop and execute a comprehensive digital marketing strategy to increase brand awareness and drive user acquisition across various channels (e.g., social media, content marketing, email marketing).
  • Manage ScholarLink's social media presence (e.g., Instagram, LinkedIn, Facebook, and YouTube) by creating engaging content, scheduling posts, and interacting with the academic community.
  • Craft compelling email marketing campaigns to nurture leads, promote ScholarLink's features, and convert users.
  • Analyze the performance of all digital marketing campaigns and make data-driven adjustments to optimize results.
  • Collaborate with the content marketing team to create high-quality blog posts, articles, and other content that attracts and educates our target audience.
  • Track key performance indicators (KPIs) for all marketing activities and report on progress towards achieving marketing goals.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).
• 3+ years of experience in SEO and Digital Marketing.
• Strong understanding of SEO best practices, including keyword research, on-page optimization, and link building.
• Proficiency in using SEO and digital marketing analytics tools (e.g., Google Search Console, Ahrefs, SEMrush, Google Analytics).
• Excellent written and verbal communication skills, with the ability to create engaging content for diverse audiences.
• Experience with social media marketing platforms (e.g., Twitter, LinkedIn).
• Experience with email marketing platforms is a plus.
• A passion for the academic world and a strong understanding of the research community.
• A data-driven approach with the ability to analyze data and translate insights into actionable marketing strategies.
• Excellent time management and organizational skills.
• A self-starter with the ability to work independently and manage multiple projects simultaneously.
• Strong problem-solving skills and a proactive attitude.

Benefits

• Competitive salary and benefits package.
• Opportunity to work in a fast-paced, dynamic startup environment.
• Be part of a mission-driven team that is revolutionizing academic collaboration.
• Make a real impact on the academic community.
• Continuous learning and development opportunities.

To Apply

If you are a passionate SEO and Digital Marketer who is excited to join a groundbreaking startup, we encourage you to apply! Please submit your resume and cover letter explaining why you're the perfect fit for ScholarLink.