marketing specialist

Education

• College / CEGEP

Work setting

• Business and / or industry
• Advertising, marketing and public relations agency
• Private company, corporation or industry

Tasks

• Develop communication strategies
• Implement communication strategies and programs
• Prepare written material such as reports, briefs, website content
• Advise clients on advertising or sales promotion strategies
• Assist in the preparation of brochures, reports, newsletters and other material
• Conduct analytical marketing studies
• Develop portfolio of marketing materials
• Conduct online marketing, E-commerce and Website promotions
• Develop marketing strategies
• Maintain and manage digital database
• Write and edit press releases, newsletter and communications materials

Supervision

• No supervision responsibility

Computer and technology knowledge

• MS Office
• Adobe Illustrator
• Adobe Photoshop
• Adobe After Effects
• MailChimp
• Shopify
• WordPress

Area of work experience

• Marketing and sales

Work conditions and physical capabilities

• Work under pressure
• Tight deadlines
• Fast-paced environment
• Attention to detail
• Large workload

Own tools / equipment

• Computer
• Internet access

Experience

• Experience an asset

Other benefits

• Learning / training paid by employer
• On-site amenities

Support for persons with disabilities

• Offers mentorship, coaching and / or networking opportunities for persons with disabilities
• Provides awareness training to employees to create a welcoming work environment for persons with disabilities

Support for newcomers and refugees

• Does not require Canadian work experience

Support for youths

• Offers mentorship, coaching and / or networking opportunities for youth
• Provides awareness training to employees to create a welcoming work environment for youth

Support for Veterans

• Offers mentorship, coaching and / or networking opportunities for Veterans
• Supports Veterans in translating their military skills and experience into the language of the civilian job market

Support for Indigenous people

• Offers mentorship, coaching and / or networking opportunities for Indigenous workers
• Develops and maintains relationships with indigenous communities, indigenous-owned businesses and organizations
• Provides cultural competency training and / or awareness training to all employees to create a welcoming work environment for Indigenous workers

Support for mature workers

• Applies hiring policies that discourage age discrimination
• Provides staff with awareness training to create a welcoming work environment for mature workers
• Offers mentorship, coaching and / or networking opportunities for mature workers

Supports for visible minorities

• Offers mentorship programs that pair members of visible minorities with experienced employees
• Provides diversity and cross-cultural training to create a welcoming work environment for members of visible minorities