Social Media and Communications Advisor

Role Responsibilities

Are you passionate about creating impactful, engaging content that can make a real difference in public education? Join us at the Automobile Insurance Rate Board (AIRB) as a Social Media & Communication Advisor and play a vital role in educating Alberta’s drivers about automobile insurance.

If you have a knack for storytelling and a commitment to making information accessible and engaging, this role offers an opportunity to drive meaningful communication that reaches millions across Alberta.

The Social Media & Communication Advisor is at the heart of AIRB’s public engagement initiatives, tasked with developing dynamic social media content that informs and empowers Alberta’s 3.

5 million drivers. In this role, you will create and manage text, image, and video content across AIRB’s social platforms, driving awareness about essential driver education resources.

Reporting to the Policy and Communications Advisor, you’ll be integral to shaping AIRB’s public image, crafting messages that reflect the Board’s mission to educate and support Alberta’s insurance consumers.

Roles and responsibilities include :

• Content Creation & Strategy : Design and implement creative content that resonates with diverse audiences across AIRB’s social media channels, including original text, graphics, and video materials focused on auto insurance education.
• Engagement Monitoring : Use key performance indicators (KPIs) to monitor, track, and report on engagement metrics, helping to refine and optimize future content.
• Content Calendar Management : Develop and maintain an editorial calendar, ensuring timely, relevant, and consistent communication across all channels.
• Community Engagement : Actively moderate social channels to gather user feedback, respond to inquiries, and identify topics for future content, nurturing a supportive online community.
• Stakeholder Collaboration : Work closely with internal and external stakeholders to create presentations, key messages, and blog content that communicate AIRB’s driver education initiatives to a wide range of audiences.
• Trend Analysis : Monitor industry trends and social media performance, contributing insights to adjust content strategies and address emerging topics that impact Alberta drivers.

This position offers a unique opportunity to engage in impactful work that directly contributes to public service by creating content aimed at enhancing the education and safety of Alberta’s drivers.

You’ll have the chance to grow professionally within a regulatory environment, gaining valuable hands-on experience alongside seasoned experts in communications, policy, and industry relations.

Working in a collaborative and supportive environment, you’ll connect with AIRB staff, industry associations, and national rate regulators, receiving insights and guidance to support your success.

This role provides creative freedom to design compelling campaigns that align with AIRB’s communication standards, ensuring the quality and consistency of content across various channels.

As a key player in expanding AIRB’s online presence, you’ll shape the first impression for many Albertans interacting with AIRB, helping to strengthen the organization’s public image and reach across Alberta.

If you're a proactive, creative thinker with a passion for public education, we invite you to apply and help AIRB make a difference in Alberta’s driver education and insurance landscape.

Join us and use your communication skills to drive change in one of Alberta’s most important public sectors!

Qualifications

University graduation in a relevant field such as Marketing, communications, or related field. Experience in public and / or private sector environments is considered an asset.

Assets :

• Demonstrated communication, English language, and time management skills.
• Proficiency in the areas of multimedia and web design, and digital media applications, preferred.
• Ability to build relationships and deal effectively with internal stakeholders.
• Strong verbal, written, and presentation skills.
• Appreciation for engaging internal communication strategies and the need for different approaches to communications.
• Ability to analyze information, summarize and synthesize feedback and make recommendations based on findings.

Equivalencies may be considered on the basis of 1 year of education for 1 year of experience; or 1 year of experience for 1 year of education.