Product Manager

Position Summary Reporting directly to the Vice President of Marketing, the Product Manager is responsible for planning, leading, and implementing all activities related to the development of a portfolio of brands, in order to achieve Leclerc’s growth objectives. This versatile role combines strategic analysis, go-to-market planning, and the execution of innovative programs.

Responsibilities

• Define the strategy for developing the branded product portfolio and create an annual plan to support its long-term growth.
• Conduct in-depth market studies, both qualitative and quantitative, to identify consumer needs and expectations and respond effectively.
• Ensure ongoing competitive intelligence to optimize the product offering and commercial strategy with key clients.
• Coordinate every stage of the product life cycle in collaboration with multidisciplinary teams.
• Work in close collaboration with research and development, design, and engineering teams to ensure product feasibility and quality.
• Identify and develop appropriate distribution networks for each product.
• Collaborate with external partners (agencies, specialized firms, etc.) to effectively target market opportunities.
• Train and support the sales team in preparing presentations for buyers and category managers.
• Write and present analyses and business reviews on the product portfolio’s performance.

Required Skills and Abilities