Director - Digital Paid Media

Our client, a Top 5 bank in Canada is looking to hire a Director - Digital Paid Media to lead their in-house agency model for an initial 12 Month contract with a high possibility of extension and conversion. This role is 1-2 days a week in the office in downtown Toronto.

As the Director of Digital Paid Media, you will :

• Lead a dynamic team of up to 20 paid media experts, driving team strategy, operational efficiency, and marketing effectiveness.
• Collaborate closely with Media and Marketing Communications teams to set plans and budgets, develop tests, and integrate digital media into marketing strategies.
• Oversee budget management and optimization to ensure maximum ROI, leveraging insights to enhance cross-channel digital marketing performance.

Stay current with industry innovations, bringing new opportunities and trends to the table to drive efficiencies and competitive advantages.

Must-Have Skills :

Strong PowerPoint, Excel skills.

Nice to have :

Digital Certification (Media / Marketing).

If you are interested & qualified for this opportunity, please send your updated resume in MS Word format to priyanka2@ifgpr.com