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Lead Copywriter, E-commerce (18 Month Contract)
Lead Copywriter, E-commerce (18 Month Contract)Holt Renfrew • 60 Bloor Street W, Toronto, ON
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Lead Copywriter, E-commerce (18 Month Contract)

Lead Copywriter, E-commerce (18 Month Contract)

Holt Renfrew • 60 Bloor Street W, Toronto, ON
29 days ago
Job type
  • Temporary
Job description

Holt Renfrew offers you an inspiring, fashion-driven environment with opportunities to learn and grow. From our incredible partnerships with iconic luxury brands, to our commitments to corporate social responsibility, you will be inspired every day.

At Holt Renfrew our mission is to present exceptional experiences together with the finest luxury products for life’s every day and extraordinary moments. Every Holt Renfrew employee enables this mission and defines the luxury lifestyle shopping experience through building lasting relationships with our people, customers and partners.

Reporting to the Senior Manager of eCommerce Operations, the Lead Copywriter will oversee the copywriting and translation teams to ensure alignment with brand voice, quality standards, and business objectives. They will manage daily workflows, uphold SLAs, and drive the timely delivery of content, with a primary focus on the online store experience.

Specific responsibilities include (but are not limited to) the following :

Oversee the Copywriting and Translation teams in writing and proofing all content, including product descriptions and romance copy, ensuring alignment with brand voice, vendor guidelines, and business objectives, while maintaining individual ownership of a select portfolio

Ensure SLAs and onboarding KPIs for the copywriting and translation functions are consistently met

Liaise with merchants and internal teams to clarify copy points, conduct research, and ensure accuracy as needed

Ensure that inaccuracies related to copy and translation are resolved in a timely and efficient manner

Ensure maintenance and timely updates to all tracking and reporting related to copywriting and translation within the onboarding process

Collaborate with the Senior Manager, eCommerce Operations, to review and forecast resource requirements for the copywriting and translation functions

Own the relationship with freelance contractors – manage workflow, time frame and invoices in addition to reviewing copy as required

Provide creative support to the Omnichannel team, helping to build a strong, strategic brand voice that supports broader marketing campaigns

Partner closely with Digital Marketing and Online Merchandising teams to define content requirements and deliver compelling, integrated messaging across all digital touchpoints

Deliver creative, innovative solutions that reinforce Holt Renfrew’s market leadership and brand positioning

Develop a deep understanding of products, customers, competitors, and industry trends, offering insights and recommendations to inform content strategy

Support other teams outside of Omnichannel with copywriting needs as required

Develop online messaging for Omnichannel digital programs, including subject lines, e-newsletter copy, and landing page copy, as needed

Proofread and edit marketing materials produced by the Digital Marketing team, ensuring clarity, accuracy, and brand consistency

Lead team in producing SEO-optimized Brand Biographies and Category Copy that reflects Holt Renfrew’s point of view, as required

Champion continuous improvement in writing quality and processes by exploring and implementing more effective tools and approaches

The ideal candidate :

A minimum of 5 years of experience in copywriting, preferably digital

Has a post graduate degree or diploma in a related field or equivalent experience

Proven people management experience, with the ability to lead, mentor, and develop team members, including 3+ years supervisory or management experience

Demonstrated leadership and influencing skills with the ability to get things done

Excellent interpersonal skills; a team player who can act as both a leader and an individual contributor as required

Strong verbal and written communication skills

Is adaptable and comfortable with ambiguity and change

Highly service-oriented with exceptional organizational and follow up skills

Passionate about fashion and luxury retailing

Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)

Experience or background in SEO would be an asset

Bilingual with a fluency in French oral and written would be an asset

Hiring Reason - Existing Vacancy - Mat Leave

Hiring Range / Échelle salariale à l’embauche : $56,000.00 - $90,000.00 / 56.000,00$ - 90.000,00$ (per year / par an)Final compensation for this position will be determined based on the candidate's unique skills, expertise, individual qualifications, and assessed contributions to the role following the completion of the interview process. The range stated is the starting range for this position. Offers may vary with experience, qualifications, performance, and local market conditions. We strive to offer competitive compensation that aligns with a candidate's contributions to our team, along with a comprehensive benefits package, enticing perks, pension matching, incentives, and our coveted employee discount. / La rémunération finale pour ce poste sera déterminée sur la base des compétences uniques du candidat, de son expertise, de ses qualifications individuelles et de l'évaluation de sa contribution au poste à l'issue de la procédure d'entrevue. La fourchette indiquée est la fourchette de départ pour ce poste. Les offres peuvent varier en fonction de l’expérience, des qualifications, du rendement et des conditions du marché local. Nous nous efforçons d'offrir une rémunération compétitive qui corresponde à la contribution du candidat à notre équipe, ainsi qu'un ensemble complet de garanties, d'avantages attrayants, de cotisations de retraite assorties par l'employeur, de primes d'encouragement et notre très convoitée remise d'employé.

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Lead Copywriter Ecommerce 18 Month Contract • 60 Bloor Street W, Toronto, ON

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