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Digital marketing specialist Jobs in Markham, ON
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Digital Marketing Specialist - Paid Search
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JewlrNorth York, ON, Canada- Full-time
Digital Marketing Specialist - Paid Search
Overview
Safyre Labs is looking for an experienced and performance-driven Digital Marketing Specialist to become a pivotal member of our rapidly expanding Growth and Performance Marketing team. This is a unique opportunity to manage one of the largest PPC accounts in Canada, working closely with a group of talented marketers.
Safyre Labs is proud to be consistently recognized in the industry for our cutting-edge innovative strategies and we were shortlisted for numerous awards such as the "Value Impact - Best In Class Award" in 2023 and won the "Best In Class : Search Coverage" in 2022.
Join us and contribute to a legacy of success while pushing the boundaries of digital marketing.
About Safyre Labs
Based in Toronto, Canada, Safyre Labs is a rapidly growing ecommerce business and proprietary tech platform, designed to manage the selling and manufacturing of custom-made products. The scalable Safyre platform allows us to offer customers an innovative and personalized jewelry experience, with a mission to create meaningful gifts and keepsakes for our customers. With 15 years of success, we have shipped over one million orders to the US, Canada, UK and Australia – and we keep on innovating our platform and introducing new Products.
Our Ecommerce Brands
Jewlr ( ) is the leading online destination for personalized jewelry. Products are made on-demand in our state-of-the-art workshop located in Toronto, Canada, where we control quality and quickly produce the jewelry our customers love.
Key Responsibilities :
Campaign Strategy and Execution
- Implement, and manage comprehensive Paid Search campaigns across Google and Microsoft Ads, including Paid Search, Performance Max, Demand Gen, Paid Shopping, and YouTube campaigns.
- Conduct keyword research, competitive analysis, and audience segmentation to identify opportunities and optimize targeting.
- Utilize advanced optimization techniques, including bid strategy adjustments, insights from keyword impression share patterns, auction and competitive trends
Performance Optimization
Ad Development and Planning
Required Expertise & Qualifications :
You will be a great fit for the position if you :
Some of what you will get :
This is a full-time hybrid position based in Toronto.
Safyre Labs is an equal opportunity employer that is committed to diversity and inclusion and providing a workplace that is free from discrimination. Safyre Labs is committed to accommodating persons with disabilities. Such accommodation is available on request in respect of all aspects of the recruitment, assessment and selection process and may be requested by emailing