Digital Jobs in Neuville, QC
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Digital • neuville qc
Digital Marketing Strategist
Groupe LeclercSaint-Augustin-de-Desmaures, Québec- Promoted
Stratège marketing numérique
Biscuits Leclerc LtéeSaint-Augustin-de-Desmaures, QC, Canada){kind=logo}
Personal Banking Associate - Quebec city and surrounding areas - Inviting Applicants who identify as First Nation (Status and Non-Status) Inuit, and Métis (Future Opportunities)
The Toronto-Dominion Bank (Canada)Québec,Desmaures,de,Augustin,Saint
Banking Advisor
NBCSaint-Apollinaire, QuebecDigital Marketing Strategist
Groupe LeclercSaint-Augustin-de-Desmaures, Québec- Full-time
As a Digital Marketing Strategist, you will play a central role in our digital marketing strategies. Your mission : to develop innovative digital strategies for our national brands and maximize their impact on the North American markets (Canada and the United States). You will create engaging campaigns, optimize digital performance, and work closely with internal and external teams to transform our brands into connected leaders.
This position requires in-depth expertise in digital strategy, results-driven creativity, and the ability to integrate technological innovation into the marketing mix.
Your Main Tasks :
- Integrated Digital Strategy and Campaign Planning :
Develop digital strategies aligned with brand growth objectives, tailored to the cultural specifics and purchasing behaviors of North American markets.
Define measurable objectives for each campaign and propose innovative tactics to maximize their impact.
Follow digital and technological trends to integrate new marketing solutions.
Oversee the production of captivating content (videos, visuals, storytelling) for key platforms : Instagram, TikTok, YouTube, shoppers' apps.
Ensure consistency of tone and messages across all digital channels.
Create consumer-oriented content that goes beyond mere product presentation to tell an engaging story.
Use programmatic tools to drive and optimize campaigns in real-time.
Analyze campaign performance (engagement, conversion, cost per acquisition) and adjust strategies to maximize return on investment (ROI).
Leverage analytical data to identify areas for improvement and guide future investments.
Maximize product visibility on retailers' platforms through Digital Visual Merchandising (DVM).
Develop SEV campaigns (emails, SMS, push notifications) to capture consumers at key moments in their purchasing journey and increase conversion.
Work closely with internal teams (product managers, innovation, sales) to ensure coherence between digital campaigns and overall marketing objectives.
Collaborate with digital agencies to create campaigns, ensuring the quality and performance of initiatives.
Share insights from campaigns with sales and marketing teams to guide future strategies.
Identify and manage collaborations with relevant influencers for each market segment.
Explore co-branding opportunities with influential digital platforms.
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