Demand planner Jobs in Victoria, BC

Planview has one mission : to build the future of connected work, from ideas to impact.

As the global leader in work and resource management, Planview helps organizations accelerate the achievement of what matters most, supporting our customers from need to speed, from passion to progress, and from overhead to optimization. We provide the industry’s most comprehensive solutions designed for strategic planning, portfolio and resource management, Lean and Agile delivery, product portfolio management, capability, and technology management (enterprise architecture), innovation management, and collaborative work and project management. Our connected platform of solutions underpins the business and digital transformations of more than 4,500 customers globally, including 59 of the Fortune 100.

At Planview, our people connections drive our innovation and success. Our global team of 1400+ work remotely and across our offices including Austin, Vancouver, Hod Hasharon, Bangalore, Sydney, and Stockholm. We’re proud of our world-class, connected culture built on our shared values, that supports our teams to be successful from anywhere.

Learn more about our portfolio at planview.com , and connect with us on , Instagram , and X .

The Opportunity

Planview, a leader in Portfolio Management and Work Management, is seeking a strategic and results-driven Sr. Demand Gen Manager to drive regional awareness and build pipeline in a fast-paced and competitive market. This role is essential for driving pipeline-generating activities for key Planview solutions.

The ideal candidate thrives in an agile, cross-functional environment, collaborating closely with marketing, sales and product teams to develop and execute high-impact, multi-channel campaigns, while continuously analyzing and optimizing results.

The Sr. Demand Gen Manager should be bold in testing new approaches, able to pivot quickly when needed and focused on driving measurable results. A deep understanding of the US and Canada markets is crucial, as is the ability to design and execute integrated marketing strategies that generate qualified interest and fuel pipeline growth.

If you’re energized by a dynamic culture of growth and transparency, this might be the perfect role for you.

What You'll Do

• Collaborates cross-functionally with product marketing, product management, sales leadership, and customer success, to align demand generation initiatives with strategic objectives and business goals.
• Drives awareness and demand for Planview’s Digital Products solutions through multi-channel integrated programs such as content syndication, advertising, social media, email marketing, events, webinars, etc.
• Manages end-to-end coordination and management of demand generation programs including planning, promotion, execution, optimization, and reporting.
• Develops and optimizes email nurture streams, crafting targeted content and messaging to drive engagements that lead to pipeline.
• Partners with go-to-market team to create compelling, relevant content that drives engagements across all stages of the buyer’s journey, from awareness to decision.
• Tracks and analyzes engagement metrics, including lead and MQL activity and opportunity creation, continuously optimizing campaigns and reporting results to management.
• Partners closely with Sales and Sales Development Representatives (SDRs) to ensure seamless campaign alignment and execution.
• Owns the pipeline responsibility for assigned solutions and territories, with full accountability for demand generation performance across all channels in those areas.

What You'll Bring

Benefits at Planview

At Planview, you’ll join our global team and culture which reflects the vibrant communities in which our employees live and work. To support you at Planview, you will enjoy :

Now is a great time to join our team. If you are looking for a place to grow your career, innovate with best-in-class solutions, and build the future of connected work, Planview is the right place for you!

Diversity, Equity and Inclusion at Planview

As part of our efforts to build a workforce with diverse talent, we encourage applications from Indigenous, Black, and other racialized communities, 2SLGBTQIA+ communities, people with neurodivergence, immigrants, people with disabilities, and other equity deserving groups. In addition to building a diverse workforce, we are committed to fostering an inclusive and accessible experience. Reasonable accommodations for the interview process can be requested by emailing [email protected].